Wednesday, November 13, 2024 Explore key travel trends in the exclusive ITB China 2025 report, a powerful collaboration with Tourism Economics and Trip.com Group, revealing insights for 2025/2026. The highly anticipated ITB China 2025 event is set to take place from May 27 to 29 at the Shanghai World Expo Exhibition & Convention Center, and it promises an extensive lineup of industry insights and trend predictions.
In collaboration with Tourism Economics , a leading tourism forecasting authority from Oxford Economics, and the globally renowned Trip.com Group , ITB China will unveil the ITB China Travel Trends Report 2025/2026. This extensive report will serve as a definitive guide to understanding the evolving dynamics of China’s travel industry and will address key changes in product supply chains and service capabilities in the face of shifting consumer demands.
This premier event aims to deliver valuable insights for travel businesses, offering a data-driven look into China’s inbound and outbound travel markets and highlighting the latest developments impacting the country’s tourism landscape. Key elements of the report include an analysis of the 2024 global and Chinese travel markets , changing travel preferences, and a breakdown of the most sought-after destinations for both group travelers and Free Independent Travelers (FIT) . “We greatly valued our participation at ITB China in 2024, and look forward to continuing that productive relationship, including the ma.