The Italian Competition Authority, AGCM, has initiated an investigation into Infinite Styles Services, the operator of the Italian Shein website, over allegations of misleading advertising. The probe focuses on the company’s environmental claims, which are suspected of being vague and potentially deceptive to consumers. The gold standard of business intelligence.
The claims that the authority deems potentially misleading pertain to “circularity,” product quality and responsible consumption. The investigation also highlights potential issues with the “evoluSHEIN” collection, which is marketed as sustainable. The AGCM suggests that the company may mislead consumers about the amount of “green” fibres used and that it fails to inform them about the non-recyclability of the garments.
Despite Infinite Styles Services’ professed commitment to reducing its carbon footprint, the AGCM notes a discrepancy between stated goals and the increased greenhouse gas emissions reported in Shein’s sustainability documents for 2022 and 2023. Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research.
Gain competitive edge. Your download email will arrive shortly We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form Shein has expressed its willingness to “cooperate o.
