EXCLUSIVE Is THIS Britain's tighest loyalty scheme? Penny pinching pub offers free pint to regular punters...
but there is a VERY big catch By ROSS SLATER and JOSE RAMOS Published: 20:19 EST, 25 December 2024 | Updated: 20:19 EST, 25 December 2024 e-mail View comments A pub has launched a unique loyalty scheme offering a free pint to customers in tribute to Rachel Reeves - but in true Labour fashion, there's a hitch. The Ecclian pub in Eccleshall, Staffordshire, is offering his customers a free pint after the Chancellor bragged about cutting the cost of the pint by 1p in her Autumn Budget . Its owner Martin Peet said he was inundated with calls from his punters asking what the cut to draught duty meant for them and he couldn't bear to see his customers miss out on Labour's largesse.
So the 62-year-old has created a scheme that gives customers a stamp for every pint they buy with the chance of a free pint - but only after they've bought 350. Mr Peet, who launched the pub five years ago just before the Covid pandemic hit Britain, joked that some of his regular customers could expect to get their free pint before the new NI rates come into force in April' He explained: ‘The customers were quick to ask about the penny cut to a pint announced by the Chancellor and pointed out that when 10p goes onto a pint, they expect to see it reflected in the prices they pay. ‘All our prices end in a zero or a 5p to make things easier so rather than mess that all up I launched the Loyalty S.
