The dairy-free market has reshaped how consumers think about milk, especially as more people seek alternatives that align with health, sustainability, and taste preferences. The plant-based milk category has grown to hold a 14.5 percent market share of all milk sold in conventional retail channels, with almond and oat milk leading the charge.
Oat milk has experienced significant growth in the United States plant-based milk market , increasing its share from 0.5 percent in 2018 to 14 percent in 2020. By 2023, oat milk accounted for 20 percent of the plant-based milk market, making it the second most popular option after almond milk.
PKN RELATED: Oatly and Friends: 10 Oat Milk Brands That Taste Better Than Dairy But can new entrants, such as pecan milk, become the new dairy-free milk darling? “Pecans are a beloved staple in the American diet that offers a satisfying alternative,” Laura Shenkar, CEO and founder of PKN, the company behind the first pecan milk to hit the market, tells VegNews. This month, PKN is moving into the barista milk category with the launch of Joy Barista Pecanmilk, sparking the question: could pecan milk be the next oat milk? Dairy-free milks on the rise The rise of plant-based milk has been fueled by health concerns, lactose intolerance, and environmental awareness. According to a recent report , the plant-based milk category makes up nearly 15 percent of the total milk market, and oat milk , in particular, has dominated recent sales.
Oat milk’s cr.
