Is Ozempic killing the restaurant industry? Eateries reveal they've been forced to reduce portion sizes to tempt diners on weight loss drugs Nima Safaei says there has been a 'shift in how people dine' amid Ozempic rise READ MORE: Doctors ordered to crack down on patients who 'abuse' Ozempic By Lydia Hawken For Mailonline Published: 08:33, 2 November 2024 | Updated: 08:36, 2 November 2024 e-mail 4 View comments It's the blockbuster drug that has helped millions of people around the world achieve their weight loss goals. But Ozempic has proven to be anything but a 'miracle' for the restaurant industry. Over the past few months, some of the most in-demand establishments in the US and UK have noticed a worrying dip in profits as customers taking the 'skinny jab' refuse to order more than small plates while eating out.
Although it was first approved as a diabetes treatment in 2017, the drug is now widely being used for weight loss - as it mimics the the actions of GLP-1, a hormone in the brain that regulates appetite and feelings of satiety. Earlier this year, a survey by Morgan Stanley found 63 per cent of people on Ozempic are ordering considerably less while dining out than they were before they being prescribed the drug. Nima Safaei - the founder of 40 Dean Street and 64 Old Compton Street in London - said that his restaurants are currently grappling with the rise of Ozempic, which has been used by celebrities including Sharon Osbourne, Rebel Wilson and Tracy Morgan .
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