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HYDERABAD: Bollywood actress Sonam Kapoor is known for her glamour and her top-notch style, which is indeed a fashion inspiration for many. The fashionista has made a mark in the film industry and as the brand ambassador for Zoya (House of Tata), she recently launched the brand’s new collection called Alive. In a fun chat with CE, Sonam talks about her fashion choices and being part of the brand.

I connect with Zoya because their pieces have personal meaning, just like jewellery should. Their collections, like Alive, My Embrace, and Her Becoming, resonate with me due to their timeless elegance and the storytelling behind each design. I like how every piece from Zoya carries its own unique story.



Zoya’s Alive collection, inspired by wildflowers, beautifully symbolises a woman’s spirit in all its glory. The patented Zoya Bloom Cut is stunning, with its ability to catch light and make the stone sparkle brilliantly. The vibrant and optimistic colour palette perfectly captures the essence of a free-spirited woman.

For me, fashion is a form of self-expression, just like acting. It’s about expressing creativity and sensibility and telling a story through what you wear. Everyone has a unique fashion style.

Whether it’s simple, delicate pieces or bold, maximalist ones, I wear what resonates with my personal style and comfort. Zoya’s Alive collection has really caught my eye, especially a necklace called Dancing in the Wind with a stunning citrine stone. The vibrancy of the.

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