Influencers Cecily and Samantha Bauchmann are facing backlash for releasing a new line of holiday-inspired pajamas that were originally priced at $98 a set. Cecily – a mom of four who rose to fame on social media for posting family-friendly videos of her day-to-day as a parent –partnered with her sister-in-law and best friend Samantha – a fellow creator known for her food content – to launch a new line of “high-end” nightwear called “4 The Mems.” However, fans are coming down on the business owners, calling them “out of touch” for claiming their pajamas were “for everyone” when they cost close to $100.
The two social media stars have been rolling out their new company for weeks, posting videos wearing the different sets with Christmas and winter-themed prints. On November 11, the 4 The Mems website officially went live with pajama options for adults, children, toddlers, and babies. “IT’S TIIIIIIIIIIIIME.
In your best Mariah Carey voice!!! @shop4themems is LIVE! Head to the link in our bios to shop,” Samantha and Cecily’s joint Instagram caption read. According to the website, baby jumpers are $38, children’s sets are $58, and adult sets are now $75 – but they were originally more. Following the pajama release, frustrated shoppers filled Cecily and Samantha’s comments sections with angry messages after noticing the prices.
“Cecily and Samantha Bauchmann just launched a pajama store online. They are selling $98 pajamas that are apparently.
