Matilda Djerf , a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue , has responded to accusations that she created a climate of “psychological terror” in her workplace. Djerf, 27, a Forbes 30 under 30 honouree , is alleged to have regularly yelled at her employees, forced one to scrub her personal toilet, and made fatphobic comments. In a statement shared on Instagram on Tuesday (December 17), Djerf addressed the claims with an apology and a reflection on her role as a leader.
“Over the past few days, I’ve been quiet on social media,” the fashion influencer wrote. “My highest priority has been to meet with the Djerf Avenue team and speak to them. I am fully aware that my words here are not an answer or a solution, but for me it’s important to write this directly to you.
” Acknowledging her shortcomings, Djerf admitted to feeling unprepared for the rapid growth of her company. “When I started Djerf Avenue, I never expected that the company would be what it is today..
. I wasn’t ready. I had never led a team prior to this, I had never built a company prior to this, and under a lot of stress, high tempo, and naivety, I failed to be the leader and colleague I wish to be.
And for that, I am so, so sorry.” Djerf emphasized her commitment to personal and professional growth, stating, “I wish my growth happened faster. I want to underline that I’m extremely committed to getting it right and to continuing growing.
” Concluding her st.
