Matilda Djerf responded to backlash over a recent report accusing her of fostering a toxic work environment at her company, Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in a lengthy Instagram post on Tuesday, less than one week after Swedish outlet Aftonbladet published their bombshell exposé. “Over the past few days, I’ve kept quiet on social media,” she wrote atop a white screen.
“My highest priority has been to meet with the Djerf Avenue team and speak to them. I am fully aware that my words here are not an answer or a solution, but for me it’s important to write this directly to you.” Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” in light of the report, which featured testimony from 11 current and former employees.
“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility. I wasn’t ready,” she wrote. “I had never led a team prior to this, I had never built a company prior to this, and under a lot of stress, high tempo and naivety I failed to be the leader and colleague I wish to be along the way.
” The influencer, once again, reiterated how “sorry” she was for failing her team but insisted they are implementing changes moving forward. “I wish my growth happened faster. I really want to underline that I’m extremely committed to getting it right and to continuing growing.
” “We are constantly worki.
