Saturday, January 25, 2025 The heart of Malaysian Borneo is beating louder than ever as Sabah unveils bold plans to become a global tourism hotspot for Visit Malaysia 2026. With a target of 3.7 million visitors , the state is set to redefine its travel landscape, spearheaded by the ambitious Sabah Cultural Complex project.
Sabah’s Tourism Transformation Sabah’s Chief Minister, Datuk Seri Hajiji Noor , has called for innovative strategies to captivate both domestic and international travelers. Speaking at the groundbreaking ceremony for the Sabah Cultural Complex in Papar, Hajiji emphasized the need for fresh attractions that highlight Sabah’s unique culture, natural beauty, and vibrant heritage. The state government has allocated RM102.
87 million to the Tourism, Culture, and Environment Ministry in 2025 to fuel this transformation. This significant investment aims to position Sabah as a leader in culturally inspired tourism and job creation through entrepreneurial initiatives. The Sabah Cultural Complex: A Jewel in the Making At the heart of Sabah’s tourism revival is the Sabah Cultural Complex, a landmark project blending tradition with innovation.
The complex will feature: This state-of-the-art facility is a public-private partnership designed to complement existing attractions like the Mari Mari Cultural Village and Monsopiad Heritage Village. Innovation in Tourism Sabah’s tourism industry is embracing modern technology to appeal to younger audiences and global t.
