"R.I.P.
Business Class." This is what an IndiGo advertising punchline read way back in 2013 after Vijay Mallya's luxe aviation misadventure Kingfisher Airlines nosedived to an end. The budget airline, which only offered an all-economy cabin, was taking a jibe at the demise of a full-service airline known for pampering its business class passengers.
"The people have spoken,” it announced in its ad campaign. “Gone are the days of overpaid frills..
