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Thursday, November 7, 2024 The United Kingdom has long held a special place in India’s tourism landscape, with nearly 1.9 million people of Indian origin residing in the UK and a strong connection between the two nations. In 2023, India welcomed 9.

5 million foreign visitors, of which 920,000 arrived from the UK, reinforcing the UK as India’s second-largest source of inbound tourists. Recognizing this strong bond, India’s Ministry of Tourism has crafted a vibrant India Pavilion at the World Travel Market (WTM) 2024, held in London, designed to attract global tourists and deepen ties with the UK market. The India Pavilion at WTM 2024 is a celebration of the nation’s diverse cultures, languages, and traditions, offering visitors a glimpse into the unique experiences that await them in India.



This year’s pavilion focuses on the growing sectors of Indian tourism, with a particular emphasis on niche travel experiences, including wellness and spiritual retreats, adventure tourism, eco-tourism, and gourmet travel. These segments cater to the evolving preferences of modern travelers who seek immersive and meaningful journeys. The pavilion serves as an interactive space where visitors can explore India’s multifaceted tourism offerings, from its ancient heritage to its cutting-edge hospitality infrastructure.

One of the standout features of India’s Pavilion this year is its concentrated focus on three significant tourism sectors: MICE (Meetings, Incentives, Conferences, an.

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