Burgundy’s associations with certain hallmarks of the fall season – foliage, for example, or uniforms of students going back to school – have made it a colour long prescribed for fashion pieces. But this fall, interest in the shade has seemingly ballooned. Online searches for burgundy items like loafers, kitten heels and leather jackets have spiked in 2024 compared with last year, according to Google metrics.
Influencers are sharing head-to-toe burgundy outfits on social media, and celebrities have also brought attention to the colour. Zendaya made headlines in the fashion press for wearing a burgundy leather Louis Vuitton dress to a recent event. A new ad campaign for Hailey Bieber’s beauty brand Rhode features Alexandra Saint Mleux, the girlfriend of Formula One driver Charles Leclerc, in a floor-grazing burgundy trench coat.
Images from the campaign have received more than 2 million combined likes on TikTok and Instagram. Another telling sign of the colour’s popularity: Charli XCX, the singer who made slimy “brat green” inescapable this summer, wore a burgundy Gucci trench, bra and pants recently to perform at the Los Angeles County Museum of Art’s Art + Film gala. Rickie De Sole, fashion director at Nordstrom, bullishly called burgundy “the colour of the season”, largely because of the way it has permeated popular culture.
“Cultural context around colour has a big impact,” De Sole said. “You see it coming at you from so many directions, and it se.
