Friday, November 29, 2024 The Kingdom of Saudi Arabia (KSA) is set to host the inaugural Saudi International MICE Summit (IMS24) from December 15-17, 2024, at the Mohammed Bin Salman Nonprofit City (MISK) in Riyadh. The three-day interactive summit is expected to draw over 1,000 global leaders from various industries and government sectors, further solidifying Saudi Arabia’s position as one of the world’s fastest-growing destinations for meetings, incentives, conferences and exhibitions. As the Saudi events market continues to experience exponential growth, the Kingdom is preparing for hallmark events such as the World Expo 2030, which is projected to attract 40.
7 million visitors to the country. To meet this growing demand, Saudi Arabia is set to launch a new airline, expand its airports, and build one million square meters of new venue space, with plans for 854,000 hotel rooms by 2030. The IMS24 summit, hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA), will gather event industry leaders, suppliers, associations, and key stakeholders from government, Giga-Projects, and various cross-industry sectors.
Under the theme “Expanding Horizons,” the event is designed to explore the future of the MICE industry, emphasizing its role in reshaping global connections and fostering prosperity. In a statement, His Excellency Fahd Al-Rasheed, Chairman of SCEGA, explained, “In a time marked by profound technological and environmental transformation, the event.
