In his own words, Imran Amed reflects on the cornerstone moments in his time at The Business of Fashion , the industry’s web of connectivity, and following his curiosity. The first big step Imran Amed ever took toward his passion fell through. It was when he had uprooted his “traditional, high-achiever business path” in search of something he felt more aligned with.
For him, that had always meant fashion, and his idea at the time was to start a company that could support aspiring London-based designers in finding their career breakthroughs. The idea only lasted eight months, but he laughed it off. “It was a big failure,” he smiles.
“But in that year, it was like my crash course in fashion. I met so many people. I learned so much.
And I started writing things down.” There were all these barriers up back then, he recalled with a certain fondness, “the most incredible, unexpected challenges you could never even invent in your head.” But they would lead him on a different path, one that opened up organically, via password-protected blog that at one time was only meant for friends and family.
When his company closed, he took that password off and, at only eight months in, he was already getting media requests for his commentary on the fashion industry at large. Now, The Business of Fashion has grown into something of a movement, where hard news on the industry is met with deep reflection and pathways to resolution. “It takes real perseverance and courage,” Am.
