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It may be a beauty trend that’s intrinsically linked to the 90s, but a quick scroll through my Instagram feed this past few weeks has revealed that brown lip gloss is back. Proving you can’t keep a good trend down for long, the rich chocolate tone is fast becoming the only lip gloss shade (whether or ) to wear once again, staking its claim as one of autumn's biggest trends. And who do we owe it to? Of course, the ultimate beauty trendfluencer, .

While in the past, however, brown-toned lips came in many iterations (from matte to satin finishes and chic looks), this season there’s one key way to be wearing the brown lip: ultra-glossy and in a rich, hydrating formula. “While today's brown lip is definitely a throwback to the 90s,” says celebrity make-up artist, , “this season we’re reimagining the trend in a cooler way by adding a gloss finish. By opting for , it’s a lip look that feels fresh and not too try-hard, making it the perfect daytime glam look.



” Case in point: at the pop-up last month, where nearly everyone had a slick of the brand’s now cult espresso lip treatment not only on their lips but proudly showcased on their matching too. Yet, white Rhode’s moisturising treatment is undoubtedly a firm favourite with brown-lip lovers, it isn’t the only way to wear the glossy chocolate trend. “In the day, I’d definitely stick to applying a brown balm on its own,” says Enya, “however for a more luxe, night-time look, start by using a brown lip lin.

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