For the past year, there has been much discussion about who, or rather, which trainer, will dethrone the Adidas Samba as most coveted. As a shopping expert, I sway between several failsafe options, from the Adidas to and a staple pair of Nike Cortez. All of which have proven to be strong contenders.
As a shopping expert, it's my job to know what products sell. From the Adidas to there are several contenders. However, one archival style has been making the rounds across the streets of New York City on Emily Ratajkowski and, most recently, : allow us to introduce, the .
A far cry from their intended use (it was Initially released in the 90s for motorsport professionals) the iconic trainer is a street-style hit. Reaching viral cult status among sneaker enthusiasts, the humble trainer has appealed to a broader audience through its sleek and niche design. The Speedcat has many music devotees: , K-pop star Rosé, and Troye Sivan have taken a leaf out of Ratajkowski's book and styled the trainers throughout the year at music festivals, both on and off-stage and headlining the SWEAT tour alongside Charli XCX.
They've garnered so much popularity that fashion intelligence site Lyst's declared them the third most popular product this season (the site measures data across 200 million shoppers, social media activity and engagement statistics worldwide). So, if these celebs haven't convinced you, let the data do the talking. The real question is, how do you style them? For those who, like.
