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Amazon Prime Day has arrived. The online retailer has slashed prices on tens of thousands of items, ranging from everyday essentials to top Christmas wishlist toys. Prime Day is arguably the best time for Amazon shoppers to snag huge discounts on both necessities and luxuries.

But how can you maximise your Amazon Prime Day experience? Having participated in nine Amazon sales events, I believe I have a solid understanding of the sale's mechanics. Furthermore, over the years, I've accumulated numerous tips on securing genuine, substantial bargains and avoiding regret over hasty impulse purchases - whether they're mine or someone else's. The most vital step to securing the best Prime Day deals is also the simplest - you need to be an Amazon Prime member.



While Black Friday deals are available to all Amazon shoppers, this week's offers cater to a more exclusive group, reports the Mirror . If you're not currently a Prime member - despite the myriad benefits beyond initial free delivery and exclusive deals - now is the perfect time to sign up for the free trial . You can access all the best deals today and then simply cancel before the 30 days are up, costing you nothing.

Top October Amazon Prime Day deals: Apple AirPods Pro 2 - was £229 now £179 (22% off) These are an Amazon deal event staple that tend to sell well as they're also a recurring theme on many people's Christmas lists. While 22% off doesn't feel as substantial as some of the discounts on tech that are available. App.

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