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Shoppers are racing to get their hands on a £10 anti-ageing serum that promises skin transformation in just a week. The product, which usually retails for three times the price, has been lauded by skincare enthusiasts aged between 50 and 75, with some claiming it tightens 'sagging jawlines' and 'significantly reduces wrinkles'. The No7 Laboratories Firming Booster Serum , typically priced at £34.

95, is currently available for just £10 as part of the retailer's weekly £10 Tuesday deal. The Firming Booster Serum , described as 'clinically proven for firmer looking and feeling skin', is one of No7's 'most concentrated' firming serums yet, specifically designed to target areas prone to sagging, delivering 'fast, visible results'. The 'miracle' treatment has received glowing reviews from shoppers , with many giving it five stars.



One 57 year old customer was 'amazed' by the results, saying: "I can actually feel this working and it makes my cheekbones look amazing . I'm 57 years old. I stopped using it for a couple of weeks due to illness.

I couldn't believe how my skin deteriorated. I started using this serum again and in no time my skin was really lifted. I'm amazed.

" READ MORE: Lydia Millen shares the secret behind her radiant 'glowy' skin and credits must-have beauty product READ MORE: Frankie Bridge’s ‘simple but versatile’ designer dress that’s on sale at M&S and John Lewis Meanwhile another shopper added: “This serum is awesome. I’m 52 and started seeing loose skin on my neck and tried this, after just a couple of weeks I started seeing some definite tightening. I’m in love with this product, it is a great price.

I can only say great things about it. I feel this product will help me hide my age a little better. I have told my sisters about this and my best friends.

The other women will have to find out on their own, I can’t give all my secrets away.” Boots say that women who trailed this product said it gave them the ‘best results they had seen from a skincare product’. It contains 'Matrixyl 3000+', which is No7’s powerful anti-wrinkle peptide technology, created to restore a more youthful appearance to your skin.

“This product works miracles!” another customer commented. “The difference in my neck, laugh lines and forehead are night and day! My neck was getting so many wrinkles and now I only have one little one left.” While some loved the applicator, others weren't a fan, with one shopper writing: "Of the ‘extra’ serums by no 7 I don’t fully rate this product - the little roller balls are good but squeezing the serum from tube onto the applicator can be hit & miss as sometimes too much & if not enough squeezing again definitely results in too much.

Not sure what can be done to improve the applicator though." A much more luxurious alternative would be the new Lifting Firming Serum from La Mer, which costs £170 for 15ml. But there are some affordable options out there too, such as the L'Oreal Paris Revitalift Filler Serum Hyaluronic Acid 30ml, currently £21.

30 at Superdrug. Or you can buy the No7 Laboratories Firming Booster Serum on offer here at Boots..

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