Friday, November 29, 2024 IHG Hotels & Resorts has announced a complete transformation of its independent Western restaurant brand, CHAR Bar & Grill, in Greater China. The revamped establishment sees an international culinary team and expert mixologist consultants collaborating with CHAR’s in-house team to develop an entirely new dining and cocktail menu. The redesigned CHAR Bar & Grill 2.
0 embraces the concept of the “new five senses” — relaxation, presence, originality, atmosphere, and social interaction — blending the best of Chinese and Western cultures. Guests will enjoy exceptional culinary craftsmanship, featuring masterful charcoal grilling and a precise balance of heat, alongside a creative array of cocktails, resulting in a truly immersive, multi-sensory dining experience. Designed with the modern urban diner in mind, the revitalized space promises a “delightful dining and social experience.
” As part of the update, the brand is also introducing its first-ever food and cocktail pairing menu. Mr. Jerome Qiu, Chief Operating Officer of IHG Greater China , said: “As an independent Western restaurant brand under IHG Hotels & Resorts, CHAR Bar & Grill not only enriches IHG’s diverse portfolio of dining offerings, but also achieves complementary and differentiated development among the brands, further demonstrating our continuous innovation.
The renovation and upgrade of CHAR Bar & Grill will bring us closer to the needs of consumers in the market. Unders.
