Wednesday, August 28, 2024 IHG Hotels & Resorts has formed a strategic partnership with Roxy-Pacific Holdings Pte Ltd, a prominent player in the real estate and hospitality sectors across the Asia Pacific, to introduce its esteemed Vignette Collection brand to the Maldives. This collaboration marks a significant milestone in expanding IHG’s Luxury & Lifestyle portfolio, one of the largest in the world. As part of this exciting conversion deal, Noku Maldives, a serene 50-key private villa resort located on the picturesque island of Kudafunafaru, will be rebranded and join the Vignette Collection by December 2024.
The resort will undergo a refurbishment to align with the distinct identity and elevated standards of the Vignette Collection. Each property in this exclusive collection is known for its unique character and individuality, offering travelers a more authentic and personalized experience, all while being backed by IHG’s trusted reputation and leading loyalty program. The introduction of the Vignette Collection to the Maldives represents IHG’s commitment to providing exceptional and bespoke experiences in some of the world’s most sought-after destinations.
This partnership with Roxy-Pacific Holdings not only enhances IHG’s presence in the Maldives but also solidifies its position as a leader in luxury and lifestyle hospitality. Chris Anklin, Senior Director, Development, South East Asia and Korea, IHG Hotels & Resorts said : “We’re proud that our first collaboration with Roxy-Pacific brings the Vignette Collection brand to the Maldives in beautiful Noonu Atoll – a destination renowned for its abundant sea life and more than 30 outstanding dive spots. It will be a fantastic boutique resort, delivering unforgettable stays and offering the brand’s promise of weaving responsibility, community and locality together to make a positive impact on its surroundings.
“This adds to the record conversion activities IHG enjoyed in the first half of this year – representing 41% of openings and 55% of signings globally across most of our brand portfolio. Throughout this region, more than half of our signings are now conversions, which is a testament to the attractiveness of our brands, the strength of IHG’s enterprise platform and our ability to convert and rebrand in short time frames. “As we gear up to our December launch, we look forward to welcoming guests to Noku Maldives, Vignette Collection – our fifth IHG property in the Maldives – as the Vignette Collection brand joins Six Senses, InterContinental and Holiday Inn in a broad portfolio of experiences with a stay for every guest and every occasion.
” Chris Teo, Deputy CEO & Executive Director, Roxy-Pacific Holdings Pte Ltd: “Maldives is a bucket list travel destination with enduring appeal, which is enjoying strong and consistent demand. It has set its sights on a two million arrival target this year – a 10% increase on 2023 – as it positions itself as a leading sustainable tourism location, and we’re providing an idyllic getaway from which travellers can explore its many wonders. “We know our guests seek meaningful and authentic stay experiences as they embed themselves in local cultures and connect with the communities around them.
As part of a quickly growing brand family, Noku Maldives, Vignette Collection will retain its distinctive identity, supported by IHG’s scale and IHG One Rewards loyalty programme. Together with IHG, we look forward to providing guests with an elevated resort experience that will inspire them to stay longer and discover the natural wonders around them.” In a strategic move to expand its presence in the luxury hospitality market, IHG Hotels & Resorts has announced a partnership with Roxy-Pacific Holdings Pte Ltd, a leading real estate and hospitality firm in the Asia Pacific region.
This collaboration aims to bring IHG’s renowned Vignette Collection to the Maldives, adding a new chapter to the brand’s growing portfolio of unique and high-end properties. As part of this exciting venture, the Noku Maldives, a 50-villa resort located on the serene island of Kudafunafaru, will be rebranded under the Vignette Collection. The resort will undergo extensive renovations to align with the distinctive luxury and personalized service standards synonymous with the Vignette Collection.
The transformed Noku Maldives, Vignette Collection is expected to open its doors in December 2024, offering guests a refined and authentic island experience. The Vignette Collection is celebrated for its portfolio of one-of-a-kind properties, each with its own unique identity, yet unified by a commitment to delivering immersive and memorable guest experiences. By joining this exclusive collection, Noku Maldives will provide a new level of luxury to travelers seeking a bespoke experience, while also benefiting from IHG’s strong brand reputation and extensive loyalty program.
This partnership not only highlights IHG’s dedication to expanding its Luxury & Lifestyle portfolio but also underscores Roxy-Pacific Holdings’ commitment to delivering exceptional hospitality experiences in iconic destinations. Together, they are set to elevate the luxury travel scene in the Maldives, creating a haven for guests to indulge in the unparalleled beauty and tranquility of this tropical paradise..
