The photograph of the Al-Assad family that Mr O'Malley compared to Co Fermanagh Presbyterians You do sometimes wonder (well, I do anyway) if some of those in the south who would presumably be pro-United Ireland, have truly got a handle on the marketing thing. This week’s example of how to repulse the Prods comes courtesy of an academic in Dublin who reposted a picture of the ghoulish, mass murdering Syrian despot, Bashar al-Assad and his delightful family, seeing it as a chance to take a nasty wee swipe..