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What if the fans have already had their best experiences in football? Is holding onto that enough to secure the future of the sport? Amplify’s Ausura Eccleston explores. Beckham stars in Adidas Predator ad In the age of postmodern football, fans are living in the past. The current sentiment of football is bleak, with audiences fed up with the emphasis on stifling tactics, robotic players and even an oversupply of football being served to fans.

Recent international tournaments and social trends have highlighted how much fans are connecting to nostalgia in football more so than the modern interpretation of the game. Fans are jaded with the current state of football Across the world, a growing contingent of football fans , particularly young fans, are growing disillusioned with football. Even among those within the sport, this feeling is pervasive.



Brazilian legend Ronaldo claimed that “ football is boring ” and he’d “rather watch tennis” while Uruguayan manager Marcelo Bielsa echoed this , “when it becomes completely predictable, it loses its appeal.” This growing predictability is at odds with the jeopardy that any sport needs to feel exciting. This predictability is exemplified by Manchester City and Pep Guardiola’s dominance in English football, prompting a revolution around the world that has seen an overly pragmatic approach replace the more free-flowing style of the past.

The focus on possession and control means that football has slowly become sterile a.

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