Fashion enthusiasts are in for a treat as the renowned 198 year old brand , Lord and Taylor, is making its illustrious return, this time as an exclusive online luxury retailer and under fresh management. According to Sina Yenel, chief strategy officer at Regal Brands Global, the return goes beyond just rebranding – it's a homage to the store's historic legacy. "The disposal of the classic logo in 2022 was the biggest betrayal of the brand," Yenel remarked.
"This is a brand that's been out here for 198 years." Unfortunately, the previous owner, Saadia Group, stumbled financially, defaulting on debts totaling $45 million, leading to the forfeiture of their holdings, as noted by The Sun. Now, Regal Brands is taking charge with a dedicated team of 75 people tasked with rejuvenating the legendary label for today's savvy shoppers.
Anthropologie offering an extra 40% off sale including sweaters, home decor, and gifts Echo Pop, Fire Stick, and Ring Doorbell now discounted in surprise Amazon sale ahead of Christmas However, don't expect Lord and Taylor to fall into step with trendy rivals – that’s not the plan. They aim to be the destination for enduring style, avoiding both high-tier luxury and transient fast fashion trends. "Lord and Taylor should be about fashion that is going to last," Yenel emphasized, reports the Irish Star .
But brace for a twist: the iconic retailer is foregoing brick-and-mortar stores, choosing instead to rise through the digital ranks as an e-commerce .
