THERE are plenty of things to love about Lidl - but their latest collaboration is one of the most iconic. The budget supermarket has teamed up with an internet-breaking fashion designer to create a handbag based on one of their fan favourite items. 6 The bag will be available online only 6 122 croissants sell every minute 6 Bentel is famous for his viral Pasta Bag The amazing Nik Bentel is known as the subversive father of iconic designs like the viral ‘Pasta Bag’, which Now he has created the Lidl ‘Croissant Bag’ to celebrate the store's most loved bakery item, re-imagining it as a limited edition luxury leather accessory.
A collaboration the fashion world never expected to see, the Lidl x Nik Bentel partnership will push the supermarket’s viral bakery delight, the Lidl All Butter Croissant, which sells 122 every minute, to the FROWs of London Fashion Week. While Bentel’s bags normally sell for hundreds of pounds, the limited edition Croissant Bag will be available for just £50. READ MORE IN FABULOUS oh mae gosh Molly Mae Hague shows off her £169k Bentley - but admits big problem HERE'S HOPING I bought a £5 mystery bag from the charity shop, then flogged it on Vinted The crescent shaped leather ‘croissant purse’ comes complete with a golden zip and trolley coin, encased within a soft leather ‘bakery bag’ that marries the trendy roll top clutch style with a traditional paper bag, and two strap options for day and night wear.
Perfectly mirroring the real life bakery items, whilst also being a versatile statement fashion piece, the bag is the perfect blend of absurdity and icon – a treat that looks good enough to eat. Nikolas, Founder of Nikolas Bentel Studios, says of the partnership: "I’ve always believed that design should take the mundane and make it memorable. "Working with a brand like Lidl for our first UK partnership, that is so well-known for its witty and humorous relationship with its customers, was a no-brainer.
Most read in Fabulous INKED OFF Man shows off arm tattoos - but there's two MAJOR mistakes people can’t miss BORN TO KILL UK's most wicked female prisoners set to die behind bars for heinous crimes CREEP IT REAL Shoppers leg it to Aldi to nab £4.99 buy that’s great for spider season BOOT-IFUL Primark fans go wild as fan favourite dupe buys return to shelves for Autumn "Throughout the creative process, we looked at tying together the cult-status bakery item from Lidl, with our love of celebrating the norm – this gave us an opportunity to think deeply and create something truly unique. "To make it super dynamic, we have made the bag multi-functional, with multiple styling options so the wearer can have their own personal spin on it.
"My team and I truly loved learning about what the Lidl customer base appreciates about its iconic bakery, and can’t wait for the world to meet our Croissant Bag.” Unboxing the £20 Lidl Mystery Box The bag is available online only from 3pm on Thursday on nikbentel.com .
Joanna Gomer, Marketing Director at Lidl, says: “We know our bakery has cult status and our merch drops have flown off the shelves over the last few years and now with this launch we are set to make waves in the high fashion world. "Nik has completely transformed our most coveted Lidl Bakery item into an exceptional high quality fashion piece, and we can’t wait to watch the Lidl Croissant Bag be the newest, most unexpected item to take the world of luxury fashion by storm.” All proceeds from sales of the tasty accessory will be donated to Lidl's official charity partner, the NSPCC.
Fashion fans shouldn’t loaf around, as the limited edition Lidl ‘Croissant Bags’ are expected to sell out in seconds. 6 The bag comes with strap options 6 A cute croissant purse is secured inside 6 Profits from the bag go to charity.
