The Only Way Is Essex recently aired the finale of their 34th season, but the ‘wild’ ratings have people questioning how long it will stay on TV. It wasn’t always this way – landing onto the small screens in 2010, the reality show instantly became a hit . The unscripted structured format allowed us to watch real people put into set-up situations.
Amy Childs , Lauren Goodger , Mark Wright, Lydia Bright and James Argent’s private lives became public and drama quickly ensued, along with brand new lexicon including reem, vajazzle, and salty potato. A passionate fandom made the cast millionaires , lapping up their endorsed beauty products, clothing ranges, and anything else they could put their name to. They even travelled from around the county to Brentwood to meet these ‘ordinary’ stars, and voted for them to win a Bafta.
At its peak in 2011, 1.7 million viewers were tuning in to see the drama unfold. However, as the latest series came to an end on Sunday evening, only 48,000 watched the action.
Not even a love triangle between Amy’s cousin Harry Debridge, his former partner Joe Blackman and friend-turned-enemy Junaid Ahmed, could restore the series back to the glory days. Despite the low numbers, reported by Daily Mail , the series has already been confirmed for a Christmas special. It is also claimed that there are talks for a 2025 series.
When X account SuperTV247 celebrated Big Brother ’s latest figures, while comparing to Towie, chatter began to ensue abou.