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Agency & Services » Agency » Terms & Conditions » News Coverage » Photography » Video » Public Relations » Student Placements Deadline News Suite 6, Bonnington Bond, 2 Anderson Place, Edinburgh, EH6 5NP 0131 516 3433 [email protected] News All Animal News Community Consumer News Coronavirus News Business Ice cream brand defies market trends during soggy summer August 6, 2024 Community Graceful granny celebrates 70 years of performance August 6, 2024 News The Arnold Clark trade-in: Exchange your old Scotland rugby shirt for a new model August 5, 2024 Local News New Barnardo’s service to support care-experienced young people find forever homes August 5, 2024 Sport All Cup Competitions English football Hearts Hibs News The Arnold Clark trade-in: Exchange your old Scotland rugby shirt for a new model August 5, 2024 English football “One of the stupidest things I’ve ever seen”: Ambitious England fan left red-faced after getting Euro 2024 winners tattoo before final July 17, 2024 English football England fans slammed for “embarrassing” chant about missing British teenager Jay Slater ahead of Euros final July 16, 2024 English football Moment vulgar England fan pulls out penis in pub full of punters in bizarre overzealous celebration of national team’s Euros success July 12, 2024 Entertainment All Comedy Festival Fringe Food and Drink News Business Ice cream brand defies market trends during soggy summer August 6, 2024 Community Graceful granny celebrates 70 years of performance August 6, 2024 Business Housing specialist strengthens leadership with key appointment August 5, 2024 News Former Playboy model and Chelsea’s “hottest fan” Maria Liman set to debut at Edinburgh Fringe with tragicomedy show August 2, 2024 Business All Commercial Business Farming Finance Legal news Business Ice cream brand defies market trends during soggy summer August 6, 2024 News “Gimp suit to the office”: Baroness bizarrely raises question for cabinet office regarding civil servants “wearing fetish clothing in the workplace” August 5, 2024 Business Housing specialist strengthens leadership with key appointment August 5, 2024 Business Chromacity secures £1m funding for groundbreaking laser technology August 2, 2024 Property Get in Touch Contact Us Submit News Search Business Ice cream brand defies market trends during soggy summer Business Consumer News Local News Food and Drink News August 6, 2024 0 2 Share Facebook Twitter Pinterest WhatsApp Linkedin Tags Food and Drink ice cream public relations Scotland summer More by Roderick Holly Graceful granny celebrates 70 years of performance Roderick Holly - August 6, 2024 Housing specialist strengthens leadership with key appointment Roderick Holly - August 5, 2024 Battle of the clans to spark fun at Upper Springland Roderick Holly - July 31, 2024 Ice cream brand defies market trends during soggy summer Strategic expansion and quality offerings fuels UK sales surge THE UK’s fastest growing premium ice cream brand has bucked the trend amidst a difficult summer for ice cream sales due to unusually wet and cool weather. Research conducted by Nielsen GB across 12 weeks – ending on 13 th July – found the overall market value of ice cream sales had fallen by 8% compared with last year and the volume of litres sold declined by 10% compared to the same period in the previous year. However, Mackie’s of Scotland has enjoyed a fruitful period, recording an 18% increase in both volume and value growth, showcasing the enduring appeal of its premium ice cream products.
Driving factors include the brand’s recent expansions in national distribution of its Honeycomb, Strawberry Swirl, and Raspberry Ripple flavours, which have proven popular with English consumers. Will Dixon, Head of Sales at Mackie’s of Scotland, said: “Our focus on maintaining high quality standards while maintaining competitive pricing in challenging market conditions has resonated with consumers. “With the temperature finally starting to rise across the UK, we’re confident we can build on these strong sales and see even more ice cream lovers trying and enjoying our delicious range of flavours, which are more easily available than ever.
The growth spurt comes after Mackie’s landed products in an additional 1000+ UK stores this year across Asda, Morrisons, Sainsbury’s and Tesco in deals worth more than £1 million. The increased distribution of its diverse range of flavours has further solidified its market position. Dixon added: “Our goal is to maintain high Scotland sales, where we remain the nation’s favourite and best-selling ice cream, and expand across the rest of the UK where there is so much room for growth.
“That is where our focus is as a brand, to continue to get more Mackie’s flavours out there for people across the UK to enjoy.” Mackie’s produces luxury ice cream at its fifth generation Aberdeenshire farm from ‘sky to scoop’, with wind and sun-powered renewable energy powering the dairy where it makes its ice cream using fresh milk and cream from its own herd. The brand has become a household name in Scotland and aims to replicate this success across the UK, leveraging its reputation for quality and affordability.
As well as being the largest independently owned ice cream manufacturer in the UK, Mackie’s is one of the UK’s top ice cream brands, with its one litre Traditional tub among the best-selling premium ice cream products in the UK. To find out more about Mackie’s, please visit: www.mackies.
co.uk Tags Food and Drink ice cream public relations Scotland summer Share Facebook Twitter Pinterest WhatsApp Linkedin Previous article The Ultimate Beginner’s Guide to Buy-to-Let Property Related Stories Graceful granny celebrates 70 years of performance August 6, 2024 Scots woman behind iconic “stake through her heart” interview during Margaret Thatcher’s funeral sadly passes away August 5, 2024 Battle of the clans to spark fun at Upper Springland July 31, 2024 Private Scots island with ruins of St. Columba’s chapel for sale for £190k July 29, 2024 News by Email Email Top Stories Business News Scottish News Top Sports News Sponsored post customers By continuing, you accept the privacy policy About Deadline News Suite 6, Bonnington Bond, 2 Anderson Place, Edinburgh EH6 5NP Tel: 0131 516 3433 Useful Links Agency Terms and Conditions Write for us – guest posting opportunities on Deadline News and more Sponsored Posts T&C News Coverage Photography Video Services Student placement programme Contact Us Change privacy settings Privacy settings history Revoke consents Social Facebook Linkedin Twitter Youtube.
