Holiday destinations tend to drift in and out of favour: one minute a previously under the radar Greek island is all over your Insta feed, the next everyone you know is in Albania, or swapping a fortnight’s sun-baking on Ischia for two weeks spent going off the grid in British Columbia. Not Ibiza , though. The island has retained its spot at the top of travel wish lists ever since a young Princess Caroline was checking in at the original Hotel Montesol (now rebranded as Montesol Experimental following a chic refurb), and Freddie Mercury was throwing a birthday bash for the ages at Pikes.
Save for an Ibiza Uncovered -shaped blip in the late ’90s and early Aughts, the White Isle has always been in style. Still, it’s far from the Balearics’ only big draw, especially this year. Yes, the superyachts continued to glide into Magna marina as reliably as Casa Jondal oysters from their shells, but certain high-profile holidaymakers kept right on sailing for Ibiza’s smaller, sleepier southern neighbour this season – Kendall Jenner among them.
Back in August the supermodel slipped on her The Row flip-flops and stepped ashore on Formentera, where she enjoyed a lazy seafood lunch with friends at Es Molí de Sal, overlooking the pink-tinged sands of Ses Illetes. Perhaps she also took the opportunity to catch up with Sabato De Sarno while she was there. Gucci’s creative director, who cast Kendall in his Valigeria campaign for the house earlier this year, vacationed on Formente.
