It’s been about five years since that infamous Game of Thrones coffee cup snafu , however, I can’t help but think of that wild error every now and again. There were a few memorable GOT set errors over the years. However, nothing gained the attention that coffee cup did, and that’s proven by the estimated amount of free advertising Starbucks got for it.
As you likely remember, when Season 8, Episode 4 of Game of Thrones aired, many spotted and then couldn’t stop talking about the misplaced modern coffee cup that was in a shot of the show. There was so much chatter about it, in fact, CNBC reached out to experts to see what the value of this mistake was. Turns out, the dollar amount is huge, and according to some, Starbucks got a fortune worth of free advertising out of it, as the report explained: Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.
3 billion. Jones cited PR subscription service Critical Mention, which has tallied 10,627 mentions of Starbucks and 'Game of Thrones' online and on TV and radio around the world. Were you blown away by that number? Because I sure was.
This article came three days after the episode aired back in 2019 – the episode came out on May 5, HBO responded to the mistake on May 6, and this was published on May 7. That means, this number is based on two days of data..
.that’s WILD! Now, it’s been five years since that moment, and we’re still talking about the damn cup that wasn’.
