ISABELLA Mise isn't a cheat. In fact she describes herself as 'pro-monogamy' but working for extramarital affairs dating site Ashley Madison it's her job to help others be unfaithful, including couples like Jess* and Tom.* Jess, 37 is seven-months pregnant but she and her husband Tom, 41, are under no illusion about their sex life.
Rather than hunting for nannies the London couple are looking for a woman Tom can have an affair with. It sounds shocking but the husband and wife are a new breed of Brits who are consensually non-monogamous according to Isabella. “More Brits than ever before are joining Ashley Madison,” says Isabella Mise, one of Ashley Madison's global bosses.
“In the last five months our sites have seen a staggering rise in membership. “In Britain there has been a 124% increase in total signups, and they are our fourth biggest cheaters globally.” Ashley Madison was launched in 2001, under the slogan: ‘Life is short.
Have an affair.’ By the end of 2014 the site had almost 40 million users worldwide. But in July 2015 the so called ‘cheaters dating app’ made global headlines, when a group calling itself "The Impact Team" announced they had stolen the site's user data.
Named and shamed in the data leak were multiple celebrities, politicians and business people. The leak resulted in lawsuits, the resignation of the sites boss and founder Noel Biderman and was tragically linked to two suicides. Despite the setback Ashley Madison remained operational.
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