A LOVE Island beauty has insisted she's found the "most perfect dress" that is giving Noughties movie vibes - and it's under £50. Lydia Karakyriakou, who used to work in Zara, was full of praise for her former employer over their stunning yellow satin frock. Trying it on, the 24-year-old influencer said: " Zara providing the most perfect dress.
"How to Lose a Guy in 10 Days dress inspo. "Run to Zara girls." Lydia kept her look elegant with a slicked back bun, pearl earrings and a white embellished bag.
The yellow asymmetric satin dress is priced at £49.99 and comes in sizes extra small to large. Zara bosses describe it as a idi dress featuring an asymmetric neckline, wide strap with knot at the back, fitted waist and invisible side zip fastening.
And it definitely bears a striking resemblance to the iconic How to Lose a Guy in 10 Days dress. In the Noughties flick, Kate Hudson stars as jaded magazine columnist Andie Anderson who falls in love with marketing exec Benjamin Barry, played by Matthew McConaughey. And while the film itself remains a romcom classic to this day, it's the yellow satin dress worn by Andie at a gala that's gone down in fashion history.
The sunshine-yellow gown, by Carolina Herrera, boasted a low cross-back style. After its release in 2003, we're pretty sure every teen girl was desperate to copy yellow dress look for prom. So it's unsurprising that fashion fans can't get enough of Zara's Andi Anderson-inspired dress.
"So cuuuuute", gushed one. A second wrote: "That's so gorgeous." A third chimed in: "Looking at potential bridesmaids dresses and this could be perfect.
" "It’s a NEED", insisted a fourth. Meanwhile, a fifth said: "Nah I’m obsessed!!" TV beauty Lydia quit her job with high street retailer Zara to join Love Island as a “bombshell” in February last year. She had a mini romance with footballer Tom Clare but did not manage to make the bond last.
The Glaswegian’s stint in second villa Casa Amor lasted just four days before she was dumped from the hit show. Since then, she's starred in glam BBC fly-on-the-wall show The Agency: Unfiltered, which follows the daily lives of staff at Aquarius Creative and its list of high-flying clients. Now Lydia has relocated to Manchester and continues to record her podcast, Life With Lydia.
She has been overwhelmed by the response to her show, in which she chats about her life and reveals details of her dating successes and failures, and hopes it will now grow and possibly even start being filmed. Zara was founded in 1975 in Spain, and the first UK store was opened in 1998. It remains as one of the most popular stores on the high street, but why? Rather than producing more quantities of a style, it is said Zara focuses on producing more styles.
Some stats suggest Zara releases 24 trend-led collections every year, 500 designs a week and almost 20,000 per year. Other estimates put its production levels at 450 million garments a year. Even if a style sells out very quickly, there are new styles waiting to take up the space.
This means more choices and higher chance of getting it right with the consumer. Zara only allows its designs to remain on the shop floor for three to four weeks, and this pushes the consumer to keep visiting the store or website, because if they were just a week late, the clothes of a particular style or trend would be sold out and replaced with a new trend. At the same time, this constant refreshing of the lines and styles carried by its stores also entices customers to visit its shops more frequently.
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