HYBE’s shocking decision regarding NewJeans came to light recently which has immensely angered the group’s fans. Recently the music label’s internal documents were made public by The Ministry of Culture, Sports and Tourism. The plans were made private immediately after considering the matter could have adverse effects on the public.
However, netizens turned out to be quicker as the legal paperwork spread like wildfire. Also Read: When will BTS' Jin come out on K-variety show Salon Drip 2? K-pop star's humour shines bright in new teaser | Watch HYBE’s plan to quietly drop NewJeans In the brief leal plans about the girl groups of HYBE, the laid out plan to oust NewJeans. When ILLIT made its mark and joined NewJeans and LE SSERAFIM in the music label ’s girl group ranking, the trio came to be known as NEW-IL-LE.
The acronym was used across multimedia platforms to praise the new generation of girl group idols. The new documents revealed the plans to drop the NEW from this acronym. Instead, the report included creating a new category for LE SSERAFIM and getting them tied into promotions.
HYBE noticed that ILLIT received more attention when it got tied into the trio. Similarly, the music label wanted to put LE SSERAFIM in a girl group category which became a million sellers and show them as the crème de la crème of the music label. And in this process, they secretly wanted to oust the NewJeans.
The report stated, “As various communities began to use ‘HYBE’s New-.