“I wanted to create a BTS that could become a close friend,” he added HYBE founder Bang Si-hyuk has opened up about how he formed K-pop boy band BTS and how that has developed his approach for new groups. READ MORE: Five things we learned from Jungkook’s new documentary ‘I Am Still’ In a new interview with The New Yorker , K-pop music executive and HYBE founder Bang Si-hyuk spoke about how he formed BTS. Discussing the formation of the boyband, Bang shared that he initially “didn’t really believe in K-pop”, touching on the act’s original conception as a hip-hop crew.
However, he added that he had changed his mind after studying the genre’s strong fandom culture. He noted the success of “tightly synchronised choreography” and “close and frequent, fan communication” among popular acts, which guided his formation of the group. Bang also spoke about getting BTS to prioritise fan interactions on social media over TV appearances, describing his strategy as “trying to figure out the most fandom-friendly thing to do and then taking it to the extreme”.
“I didn’t want them to be false idols,” Bang said, speaking about the personal themes and struggles BTS address in their lyrics. “I wanted to create a BTS that could become a close friend,” he added. Bang later spoke about HYBE’s expansion with new labels and groups in South Korea, as well as the US and Latin America, and how his approach has evolved for global markets.
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