If the word wellbeing conjures up images of spa treatments and yoga, executives of Hyatt's Wellbeing Collective hope to broaden your perspective. "(Wellbeing) is about fulfillment and happiness. Whatever works for you," says Crystal Vinisse Thomas, vice president and global brand leader for luxury and lifestyle brands.
The initiative was launched last October with 30 hotels, and 55 properties currently have program content, according to T.J. Abrams, the vice president who oversees the initiative.
It dovetails with research from Skift , which shows that "luxury travel is evolving beyond traditional splurges, with adventure and experiences driving the trend." The research shows 63% of luxury travelers seek adventurous activities to enhance their luxury travel experience. Wellbeing at Hyatt means more than spa treatments and yoga.
Its Wellbeing Collective enables guests ...
[+] to partake in personal fulfillment and growth. At the Hyatt Regency Lost Pines Resort & Spa you can challenge your inner-cowboy. At the Hyatt Regency Lost Pines Resort & Spa in Texas, you can practice your ranching skills through The Legend of the Lasso program.
It promises to show you the "art and technique of the lasso." In Mexico City, you can begin your next career as a DJ, while in Costa Rica, you can hone your barrister skills. Vinesse Thomas says being on vacation is a perfect opportunity to stretch your horizons.
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