Wednesday, October 2, 2024 Hyatt Hotels Corporation has officially completed the acquisition of the brands and the majority of affiliates of Standard International, a trailblazing lifestyle hospitality company known for The Standard and Bunkhouse Hotels brands. This strategic move strengthens Hyatt’s leadership in the lifestyle segment, complementing its impressive organic growth and a series of acquisitions that have expanded the company’s lifestyle room count fivefold between 2017 and 2023. The newly acquired portfolio is entirely asset-light, featuring management, franchise, and license agreements for 22 operational hotels, which collectively offer around 2,000 rooms.
Notable properties include The Standard, London, The Standard, High Line in New York City, The Standard, Bangkok Mahanakhon, and The Manner in SoHo, which launched last month and hosted some of the most sought-after New York Fashion Week afterparties. Upcoming hotel openings later this year will include The Standard, Singapore, Bunkhouse’s Hotel Saint Augustine in Houston, and The StandardX, Bangkok Phra Arthit, all promising the immersive experiences that Standard International’s brands are renowned for. Additionally, this acquisition brings a robust residential portfolio into Hyatt’s fold, with Standard Residences currently under development in Miami, Lisbon, Phuket, Hua Hin, Mexico City, and Tulum.
The deal also includes the completed Bunkhouse Residences at Hotel Saint Cecilia in Austin, Texas. .
