Monday, January 6, 2025 Hualien, a stunning destination on Taiwan’s east coast, is facing a steep tourism downturn following a major earthquake on April 3. Known for its vibrant Lunar New Year festivities, the region is now bracing for a quieter season, with hotel occupancy rates projected at just 20%—a significant drop from the usual 80% during this peak holiday period. The 7.
2-magnitude earthquake and its aftershocks have disrupted Hualien’s once-thriving tourism industry. The Lunar New Year holiday, typically a magnet for domestic and international travelers, is witnessing a marked decline in visitor interest. Recovery may take months, with experts cautiously optimistic about improvement by summer.
Before the disaster, Hualien was a top holiday destination, boasting high occupancy rates during festive seasons. However, with infrastructure damage and diminished traveler confidence, only 20% of accommodations are expected to be occupied this season. Small businesses have been hit particularly hard, with nearly 100 of the region’s 1,700 registered bed-and-breakfasts ceasing operations.
Many more closures are anticipated as tourism numbers continue to dwindle. Efforts to restore Hualien’s transportation network have alleviated some issues, but delays remain. Rail repairs have extended the once two-hour journey from Taipei to Hualien to over 2 hours and 20 minutes.
While seemingly minor, the added travel time is proving a deterrent for visitors prioritizing convenienc.
