Users are now using the professional networking site to announce engagements and share cringe-worthy personal stories. “Some personal news” must be the worst phrase in the English language, as yet another person launches a cringey personal post on LinkedIn , the professional networking site. Call me a killjoy, but as I skim through my feed, I groan inwardly at the announcement of a new baby, an urgent mental health status, and a bewildering account of childhood derring-do.
And don’t get me started on the back-slappy comments from acolytes below: “Bravo, Jonathan. It needed to be said.” So when Brewdog co-founder (“and captain”) James Watt announced his engagement to television personality and raw dog food entrepreneur Georgia Toffolo this week , it’s hardly surprising it sparked derision.
Above a picture of the couple, Watt – possibly tongue-in-cheek – compared the engagement to a merger: “She said yes! Georgia Toffolo & I did a very cool deal at the end of last week. It is a very long term, contractual arrangement which looks poised for future growth (business and personal). Lots of mutual investment in this one.
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