Fridgescaping has completely taken over our TikTok feeds — and with it, our kitchens, too. While fridge organization certainly isn't a new concept, the internet's latest home design obsession takes organizing your refrigerator to a whole new level (beyond even what Martha Stewart can comprehend). Forget the usual egg trays, food storage containers , and rotating organizers that once dominated your kitchen; the fridgescaping trend reimagines Marie Kondo's "less is more" approach to home organization, with a style of maximalism that — like most TikTok trends — is a little extra, but still undeniably fun.
It's about incorporating dopamine-inducing products — as impractical as they may be — right onto the shelves of your refrigerator. Dayna Isom-Johnson , Etsy's trend expert, explains that the craze "taps into consumers who enjoy crafting beautiful, curated spaces in every corner of their house – including the inside of their fridge." On TikTok, the trend's tag has amassed hundreds of thousands of videos, many of which showcase viewers decorating their fridge's interior with everything from fairy lights to unique flower vases and yes, even vintage photos frames.
While the degrees to fridgescaping often vary by user, Isom-Johnson says there are levels for all types of home aesthetics — whether you're looking for function, flair, or both. "Fridgescaping does not always mean buying expensive storage bins and finding gilded frames to stick in your fridge; it can be cust.
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