Share to Facebook Share to Twitter Share to Linkedin Gothenburg, Sweden, is consistently ranked as one of the world's most sustainable destinations. Ask Katarina Thorstensson to define sustainability in tourism, and you might think you're talking to a character in a Star Wars movie. Sustainability surrounds us, and it binds the galaxy together like the Force — at least her galaxy.
Thorstensson, a sustainability strategist for Gothenburg, Sweden, says her city has been working on sustainability for so long that it's become second nature. It's part of almost everything they do, from Liseberg , an amusement park with a next-level sustainability program, to Gothenburg's famous museums. "We don't talk about it that much," says Thorstensson, who works for Gothenburg & Co, the city's destination management organization.
"I think we take it for granted." Why? Maybe it's because sustainability in tourism is difficult to define — but you know it when you see it. More than half of travelers want a sustainable option, according to a recent survey by Booking.
com . But ask those surveyed what sustainable tourism is, and you'll get a lot of different answers, ranging from recycling to green energy to farm-to-table programs. What sustainability means in Gothenburg Gothenburg, on Sweden's west coast, has quietly built a reputation as one of the most sustainable tourism destinations in the world.
Its famous museums, from the Museum of Design and Craft to the Gothenburg Museum of Art , have.
