(BPT) - Over half of American adults have started a business at some point in their lives, according to the Global Entrepreneurship Monitor — but nurturing a business to long-term success requires an unmatched level of dedication. Many U.S.
Army Soldiers are familiar with this level of commitment and have used the foundational skills they’ve learned in the Army to pursue other lifelong goals. One inspiring Soldier is using her leadership skills and rich cultural influences to pursue her passions in and out of uniform as both a service member and female entrepreneur. Amid the COVID-19 pandemic, Sgt.
1st Class Elizabeth Calderon — who is self-described as a “coffee-holic” — was longing for something more satisfying than gas station coffee. With her go-to coffee shops closed for the foreseeable future, she began exploring new ways to brew her own blends, embodying the vibrant flavors and character of the proud Latino community that Calderon calls her own. Using the discipline she developed in the Army, Calderon founded her own company in 2021, Magia Coffee.
Just in time for Hispanic Heritage Month, Calderon is drawing from her experiences as a Soldier and female entrepreneur to share her words of wisdom for those looking to start a business while staying true to their roots. Build an authentic brand. It’s easy to follow trends, but a truly memorable business idea comes from our own unique voice and character.
In founding Magia, Calderon tapped into her Latino herit.
