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Wednesday, July 17, 2024 Southwest Airlines® is excited to announce its landmark partnership with Amazon for the highly anticipated Prime Day event. From July 16 through July 17, 2024, Amazon Prime members can enjoy an exclusive fare discount, marking the first time an airline has teamed up with Amazon for this iconic event. During these two days, Prime members can save up to 30% off base fares for travel on Southwest®.

* This collaboration highlights Southwest Airlines’ commitment to providing exceptional value to its customers, leveraging one of the biggest shopping events of the year. The airline’s participation in Prime Day not only offers substantial savings but also reinforces its dedication to innovation and customer satisfaction. As travel rebounds, this initiative provides a unique opportunity for Prime members to explore new destinations at reduced prices, making their travel plans more accessible and affordable.



“Amazon’s Prime Day Event draws consumers looking for travel deals and inspiration, and we’re inviting Prime members to enjoy Southwest’s service with a discount on our already low fares as a way to win more Customers and drive bookings,” said Jennifer Bridie, Vice President Marketing Communications & Strategy at Southwest Airlines. Additionally, customers using their Southwest Rapid Rewards® Credit Cards from Chase for Amazon.com purchases between July 16 and July 17 will earn points that count toward Companion Pass®.

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