For 22-year-old Rachana R., walking from her home to the neighbourhood store a few roads away to buy groceries or vegetables has always seemed like an effort. So Rachana and many like her have embraced the idea of online shopping wholeheartedly.
For a large section of Bengalureans, running to the grocery store to buy essentials or taking leisurely strolls through the market over the weekend is a thing of the past. Bengaluru’s shopping habits have undergone rapid transformation, driven by the rise of instant delivery services and e-commerce giants. The number of items that get home delivered within minutes continues to increase, with clothes, makeup, luxury items and gadgets getting added to the list.
Apps like Blinkit, Zepto, Swiggy Instamart, Bigbasket, Flipkart Minutes and Amazon Fresh have redefined convenience, bringing everything from fresh vegetables to mobile phones to customers’ doorsteps in minutes. With their promise of speed, variety, and ease, these platforms are reshaping traditional retail, posing challenges to local kirana stores while catering to a fast-paced urban lifestyle. These apps, even if they charge a little extra for delivery, save my energy and cost of fuel.
The time these apps take for delivery is almost the same as going out myself, sometimes even less. It just makes life easier, says Vaishnavi Chandrashekhar, a 27-year-old news producer. | Photo Credit: MOORTHY M Convenience over all else “When you shop online, you do not have to go to diffe.
