As the main alcoholic ingredient in everything from screwdrivers to cosmos to , vodka is versatile and tasty. In the United States alone, the vodka market is worth more than 13 billion dollars with Smirnoff (3.3 billion) ranking among the most valuable spirit brands in the world.
Tito's is another of the world's most popular vodka brands and its founder, Bert "Tito" Beveridge (that's really his name), is estimated to be worth more than 5 billion dollars as Tito's sells millions of cases a year. If you know anything about vodka then you know that it's distilled. Distillation involves heating vodka until it turns into vapor and then turning that vapor back into liquid vodka to eliminate any and all impurities from the alcohol before it's bottled.
Most vodka distillation is done in a column still, but craft distilleries will often use a pot still. Which is why Tito's proudly announces on its label that it's "crafted in an Old Fashioned Pot Still." How many times is Tito's distilled? If you've ever looked at a vodka bottle, you may have noticed some information about how many times that particular vodka has been distilled.
Tito's is a little secretive about its craftsmanship and doesn't mention the exact number on its website. The consensus, however, seems to be six times. This attention to detail and distillation process results in a smooth, clean vodka that's a delicious addition to drinks.
By comparison, Grey Goose is distilled one time, Smirnoff is distilled 3 times, and Trad.
