Monday, January 6, 2025 Malaysia has unveiled its highly anticipated Visit Malaysia 2026 (VM2026) campaign, aiming to welcome 35.6 million international visitors and generate RM147.1 billion in tourism receipts.
The campaign was officially launched at the Malaysia Airlines Engineering Complex in Sepang, Selangor, in the presence of Prime Minister Datuk Seri Anwar Ibrahim and Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing. This ambitious initiative underscores Malaysia’s commitment to positioning itself as a leading global tourism destination by emphasizing sustainability and cultural richness. For more such travel industry news, travel updates, travel alert, tourism insights and exclusive articles and the latest updates on tourism, download our all new Travel and Tour World Mobile Application.
Download Now . At the heart of the VM2026 campaign lies a new logo, theme song, and mascot, each carefully designed to represent Malaysia’s vibrant identity. The logo features batik-inspired designs and the national flower, the hibiscus, symbolizing the country’s natural beauty, cultural heritage, and commitment to inclusivity.
This logo will be prominently displayed on the fleets of Malaysia Airlines, AirAsia, and Batik Air, showcasing a united front in promoting Malaysian tourism. Minister Tiong King Sing highlighted the logo’s significance, describing it as a “living postcard” that embodies Malaysia’s charm and hospitality. “Every warm smile, welcome, a.
