EXCLUSIVE How Kate Middleton's sweet gesture to family plagued by tragedy led to a £15,000 boost to charity The Perthshire company witnessed a boom in sales following Kate's support READ MORE: Kate Middleton's changed perspective: How the Princess's gentle return to public life is marked by doing things she loves By Alanah Khosla For Mailonline Published: 11:00 BST, 9 October 2024 | Updated: 11:01 BST, 9 October 2024 e-mail 7 shares View comments A British designer has revealed how the Princess of Wales's support led to an 'incredible' surge in sales, allowing them to raise £15,000 for charity. In the year after Kate's wedding, market analyst Mintel estimated that the 'Kate Effect' was responsible for a £1 billion boost in public spending, and while the focus may now be on Meghan Markle 's impact on fashion labels , Kate's influence shows no signs of slowing down. It's a phenomenon supported by EARSASS founder, Sophie McGown from Perthshire, who revealed that when Kate wore the Issy star earrings - which tribute Sophie's niece, 17, who died by suicide last year after battling depression - a global sales boom followed.
Sophie told FEMAIL: 'My team member, Jaz and I were just like a little factory with all these orders coming in. 'I still can't believe that we got through all that, but we did. It was phenomenal, just the two of us and really put some incredible structure into the business to handle it and raise so much money for charity.
EARSASS has raised £15 thousand for .
