This week, we speak with Gulzeb Asif, the founder of Oneness. Known for their timeless oversized blazers with statement . Welcome to the weekly series ‘How I got my job as.
..’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
ONENESS is a luxury fashion brand, specializing in timeless, oversized blazers designed to empower and elevate. Each piece blends elegance, versatility, and high-frequency energy, crafted to make every woman feel confident and connected. History.
I’ve always been fascinated by how the past shapes our present—how stories, cultures, and traditions influence who we are and what we create today. While studying at university, I worked at an agency and had the incredible opportunity to be a sales attendee at Selfridges and Harvey Nichols. It was there I truly learned the art of customer experience and the importance of quality in luxury fashion.
Initially, it was an opportunity with Barclays, but it was also about living life on my own terms—embracing independence and pursuing a journey where I could grow both personally and professionally. Dubai’s dynamic energy and limitless possibilities have been the perfect backdrop for that. What inspired you to enter the space and create your brand? My passion.
