This week we chat with Aimee Smale, founder of Odd Muse. With a passion for fashion, she started this upscale capsule fashion brand in 2020 from her bedroom. After releasing the first full collection in April 2021, the label was an instant success with its elevated styles.
Welcome to the weekly series ‘How I got my job as...
’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome. Through timeless pieces varying from , trousers and dresses, the collections are suitable for any occasion and are the perfect sartorial addition to any wardrobe. By garnering a presence globally, the brand has now made its mark in the UAE with its expansive client base.
sat down with the brand’s founder to learn about her career path and how she’s converted her passion into a full-time business. My favourite subject at school was History and I think that massively plays into my career as a designer. I love luxury fashion because it has much more of a story to tell, and everything I design is always inspired by something that can last a long time in a fast, trend-led world.
My first job was at ASOS, assisting a buying team. I pretty much learned everything I needed to know to launch Odd Muse, and whenever I speak to young designers wanting to start .
