Monday, January 20, 2025 As Easter 2025 approaches, hoteliers in Greece’s mountainous regions are cautiously hopeful for a stabilizing season, despite uncertainties surrounding fluctuating weather and economic factors. While the Christmas and Epiphany holidays provided some respite, a steady influx of tourists is still not guaranteed. Mountain accommodations in Greece are navigating a delicate balance between unpredictable weather patterns and the fluctuating tourism demand that has left operators on edge.
A Fragile Winter Season Hotel owners in mountain areas have seen slight dips in occupancy levels during the peak holiday periods, mainly due to the competition posed by short-term rental services like Airbnb. Even with major holidays like Epiphany and New Year’s providing full bookings, the overall outlook remains tentative. The key factor in determining the success of this winter season hinges on the weather, particularly snowfall.
Ski resorts are crucial for Greece’s mountainous tourism, and snowfall significantly impacts the number of visitors to these areas. Snow has a direct correlation with increased hotel bookings and the flow of customers to local restaurants. The holiday season brought mixed results, with ski resorts benefiting from a surge in both hotel stays and dining revenues.
This surge was primarily driven by the fresh snowfall during critical holiday periods, which helped attract visitors. However, the consistent challenge of balancing occupancy rates .
