Friday, November 8, 2024 Uttar Pradesh Tourism made a significant impact at the World Travel Market (WTM) London 2024, effectively promoting the state’s rich cultural, spiritual, and heritage offerings. The Uttar Pradesh Pavilion was inaugurated by His Excellency Mr. Vikram K.
Doraiswami, the High Commissioner of India to the United Kingdom. The event also saw participation from Hon’ble Tourism Minister of India, Mr. Gajendra Singh Shekhawat, and Ms.
Mugdha Sinha, Director General of the Ministry of Tourism, emphasizing the importance of the state’s presence at this major international travel expo. The pavilion attracted considerable attention from visitors eager to explore the diverse travel experiences Uttar Pradesh has to offer, including its UNESCO World Heritage Sites and the spiritual serenity of the River Ganges. As part of its participation in WTM London 2024, Uttar Pradesh Tourism organized a targeted roadshow on November 7 at the Good Hotel in London.
This event aimed to connect with UK travel trade professionals, media representatives, potential investors, and influencers, fostering partnerships, generating new investment opportunities, and enhancing the state’s visibility in the European tourism market. Uttar Pradesh is renowned for its iconic landmarks, such as the Taj Mahal, the ancient city of Varanasi, and the intricate architectural marvels of Lucknow. The WTM provided an excellent platform to showcase these heritage treasures alongside other notable .
