Monday, December 16, 2024 Traveloka, Southeast Asia’s leading travel platform, has released a comprehensive study in collaboration with YouGov titled, “Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travelers” . This research, which surveyed nearly 12,000 respondents across nine countries, offers key insights into the evolving travel habits and preferences in the Asia-Pacific (APAC) region. The findings highlight several significant trends that are shaping the tourism industry and provide actionable intelligence for businesses to stay ahead of the curve in 2025 and beyond.
Caesar Indra, President of Traveloka, emphasized that APAC’s diverse travel market requires innovative strategies to meet the growing demands. “APAC is bursting with opportunities, but its diversity demands creativity and nuance. Understanding the unique needs of this diverse market is critical for travel providers seeking to thrive in this dynamic travel landscape,” Indra said.
“Success lies in weaving these insights into innovative strategies—bringing travelers closer to the experiences they seek.” The study, which also includes a detailed country-by-country analysis, offers a glimpse into the shifting dynamics of travel in the APAC region. Here are some of the key findings from the study: The study revealed that travel motivations and preferences vary greatly across the APAC region.
For example, in Singapore , 38% of travelers prioritize rest and relaxation, w.
